Victorian DOJ & NSW RFS:
Fire safety CAMPAIGNS

Successfully pitched on both Victorian and NSW fire safety accounts, producing highly effective campaigns for each state.

VICTORIA: How well do you know fire?

Victoria is one of the most bushfire-prone places on the planet. So in the led up to what became the worst fire season in Australian history, the department of justice needed to educate Victorians about the dangers of fire, overcome their apathy and compel them to make a plan to survive bushfires.

To bring some of the most stark facts about fire to life, we created a radio campaign to illustrate just how quickly grassfire can spread.

NSW - RFS:
FIRE LESSONS 2020/21

No one knows how important it is to be ready for bush fire, than those that have experienced it before. So for the 2020/21 season we recruited some of those real survivors that people might recognise from some iconic news coverage, to share their own experiences. The campaign was a result of pitching and retaining the RFS business for the 12th year.

- Shortlist, AWARD Award, Film Craft
- Shortlist, AWARD Award, Film Craft

NSW - RFS:
FIRE LESSONS 2019/20

The 2019/20 bushfire season was one of the worst in living memory. Many Australians learned some terrifying lessons - lessons that are incredibly valuable when they’re shared with other people living in high-risk areas.