Tourism Queensland:
A Movie Waiting to be Written:
If a destination is movie worthy, it must be holiday worthy. So to show young people the beauty of the Whitsundays, we crowd sourced a movie storyboard with images of the destination. Curated by screenwriter Craig Pearce (Great Gatsby, Moulin Rouge), it was a box office smash with 7,604 scenes written, 602,289 organic interactions and 8.4 million PR reach.
Campaign Case Study
- Bronze Caples 2013 - Interactive Campaign
- Finalist Caples 2013 - Social Media Campaign
- Official Honouree, Best Social Media campaign: The Webbys 2014
- Finalist, The Branded Entertainment Awards
- In Book - Creative Review
- In Book - The Work
- Finalist ADMA (AC&E) Awards - Social Media Campaign
