Macca’s: What side are you on?

With cost of living going up, Macca’s new McSmart meal entered the chat and gave people a great deal AND the ability to pick a side.
So we celebrated all the deep standom Macca’s fans have for their sides.
A simple retail campaign connected value, fandom and culture. And fans screamed for merch so we gave it to them.
Sales averaged 24% above projections and the meal now accounts for 5% of all Macca’s sales in Australia.

30’ TVC