KitKat:
Have AI Break

After 65 years of saying ‘Have a break’, we recognised an opportunity for the brand to take its own advice, by letting emerging open AI create a campaign to save everyone the effort, using the kinds of lazy briefs you’d typically get from the average marketing team. So the only finger we needed to lift was a chocolate one (boom tish).

• Featured in the New York Times
  (https://www.nytimes.com/2023/07/18/business/media/ai-advertising.html)

• BestAds - Pick of the Day, Radio