KitKat: Have a bite 

KitKat wanted to make an ‘old’ brand idea feel relevant to a new audience, so we decided to trigger them by suggesting that ‘having a bite’ was just as good as ‘having a break’. As well as creating a controversy so intense it made 2 minutes of mainstream news, ’Have a bite’ was also named one of the year’s most Contagious campaigns.

- GOLD, Spikes Asia, Social Media
- Bronze, Spikes Asia, PR
- Silver, AWARD Awards, Social Media
- Bronze, AWARD Awards, Social Media
- Bronze, AWARD Awards, PR
- Bronze, AWARD Awards, PR
- Finalist, One Show, Social Media
- Finalist, One Show, PR
- Most Contagious Campaigns of 2021 List
- AdWeek Feature