KitKat: Give the planet a break

80% of Australians want to recycle, but only 41% knew that soft plastics can actually be recycled too. So we turned the iconic KitKat pack into an effective reminder to do just that, so they could be turned into useful products like fencing, benches and playground equipment.

  • APCO Winner - Packaging for Sustainability

  • Finalist, AWARD Award

  • Best Ads, Pick of the week