Google:
Grand Prix-winning OOH Campaign
Google wanted to launch voice search on mobile in a big way, so we used lots of clever media thinking and almost 1,000 headlines to instigate search moments everywhere. The campaign won the Grand Prix and innovation award at ADMA. It resulted in more than 1 million app downloads and a 15% increase in voice searching.
OOH Case Study
- GRAND PRIX - ADMA (AC&E Awards)
- Innovation Award - ADMA (AC&E Awards)
- Best Out of Home Campaign - ADMA (AC&E Awards)
- Highly Commended, Mobile Campaign - ADMA (AC&E Awards)
- Finalist, Outdoor Campaign - Spikes Asia
- Silver, Best Use of Mobile - APAC Festival of Media
- Silver, Best Engagement Strategy - APAC Festival of Media
We did a lot of really fun TV and digital video work for Google too.
30’ TVCs…
30’ TVCs with a music budget…
15’ YT Pre-rolls using existing content that took weeks of searching for…
Australian-first targeted TV ads reacting to the country’s biggest show
(we had to watch all the shows days before they aired so we could write the ads)…
And I really wish they’d approved these.